Articles
Anecdotes, lessons and wisdom that will provoke your thinking to help boost your happiness, peace, and income.
In a nutshell: How to build a Story Brand and clarify your message so customers will listen?
Ever wonder why you can remember some stories so easily? Donald Miller explains it very well in his book Building A Story Brand: Clarify Your Message So Customers Will Listen. He builds on the original ideas of Joseph Campbell’s Hero’s Journey and simplifies it so anyone can understand. Here’s the SECRET framework that ALL great stories tellers use to create unforgettable plots.