I get to work with some amazing leaders. One of my clients is the CEO of a leading mattress company in South-East Asia. On a recent call, the common issue of "How to Motivate my staff to go above and beyond their call of duty?" came up. So, we sat with this challenge and a few ideas came to mind; Idea #1 - Hire for ambitions rather than skills, Idea #2 - Challenge for growth, Idea #3 - Bring meaning to their work.